Vivida was never meant to be a cyber security business really, says founder Simeon Quarrie. A storyteller at heart, Quarrie founded and built his young virtual reality (VR) scaleup with the objective of using interactivity to change business cultures.
He saw some early success creating scenarios that put employees in situations that are impossible to replicate in reality, such as escaping a burning building for fire safety training, or being put in the shoes of a black man in a corporate environment for diversity training.
“I wasn’t born into it, right?” he says. “If I’m completely honest, the subject of cyber security didn’t mean that much to me – until my business bank account was emptied one day. I had some money in it, which was great, and then it wasn’t there.
“At that moment, I was thinking to myself: how did this happen, what was the motivation for doing it, what were the techniques that were used?”
Quarrie came to the realisation that although security was a subject that had not meant much to him before, it was one with which Vivida’s existing business shared some common ground in terms of improving enterprise resilience through training.
He describes what he does as using storytelling and innovation to reframe a subject and turn something mundane, or even dry, into a subject that people do care about. He credits his own experiences as a schoolboy who struggled with subjects that didn’t resonate until the right teacher came along.
“When people were able to take subjects and blend them with a story, then all of a sud ..
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