It’s virtually impossible to imagine a sector where technology hasn’t led to improvements in productivity and profits but parallel to this, cyberattacks have also risen and become a part of working as a technology-reliant business. Cybersecurity incidents can have devastating consequences so while businesses may not be able to hide away from the threat of an attack, IT leaders can control how well the company is able to prepare and respond to a breach.
Ransomware and extortion are seen as the top threat across 92% of industries, and the Business Continuity Institute points out in its Emergency & Crisis Communications Report 2024 that training and exercising of crisis communication plans is at an all-time high this year highlighting a key point; an effective cybersecurity is not just an IT concern – it is a communication concern as well.
It requires careful coordination between the response team and the internal stakeholders, and an inefficient communication system can cause delays and miscommunication, resulting in greater data and financial loss. Businesses must be able to bridge the gap between cybersecurity and communication and a solid communications strategy will act as a second line of defence to protect business brand and reputation in the event of an attack.
Expect the unexpected
One of the keys to weathering a data breach is building a plan before it’s needed. With the trust of stakeholders and customers on the line, having a plan and a response team in place can minimise risks and provide valuable communications tools and framework for action where key decisions are made ahead of time and do not have to be made unde ..
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