Some of the largest advertisers in the world have joined together to push major social media and advertising platforms to reduce fake and dangerous online content.
The Global Alliance for Responsible Media includes advertisers, advertising agencies, and advertising platforms. According to a statement by the group, the initial focus will be on content dangerous to society, such as that promoting or recruiting for terrorism. The alliance will work to to reduce the impact of such material by developing protocols and processes that platforms can use to police themselves.
Members of the alliance include Procter & Gamble, General Mills, Mastercard, Facebook, Twitter, Google, Omnicom Media Group, and GroupM.
The alliance is scheduled to hold their first face-to-face meeting in Cannes, France, on Wednesday.
Read more here.
Dark Reading's Quick Hits delivers a brief synopsis and summary of the significance of breaking news events. For more information from the original source of the news item, please follow the link provided in this article. View Full Bio
More Insights
Support the originator by clicking the read the rest link below.
