Brands are changing cybersecurity strategies due to AI threats


 Over the past 18 months, AI has changed how we do many things in our work and professional lives — from helping us write emails to affecting how we approach cybersecurity. A recent Voice of SecOps 2024 study found that AI was a huge reason for many shifts in cybersecurity over the past 12 months. Interestingly, AI was both the cause of new issues as well as quickly becoming a common solution for those very same challenges.


The study was conducted with Deep Instinct and Sapio Research by surveying 500 senior cybersecurity professionals working for U.S. companies with at least 1,000 employees. The respondents worked in a wide range of industries, including financial services, technology, manufacturing, retail, healthcare and critical infrastructure, as well as in the public sector.


Shifting strategies to prevention due to AI


One of the biggest findings of the survey was that 75% of respondents had to change their cybersecurity strategies in the past year due to the rise in AI-powered cyber threats. The vast majority of professionals (97%) reported they were concerned that their organization could become victimized by AI-generated zero-day attacks.


The majority (73%) of professionals said that the shift involved moving toward a more proactive than reactive approach. Interestingly, more than half of the respondents (53%) said that the shift in approach came from their senior leaders. At the time of the survey, 42% were already taking a preventive approach through using predictive prevention platforms. Another 38% were looking into using these platforms.


As part of the overall shift in approach, many organizations are also providing brands changing cybersecurity strategies threats