Read the 1st blog in this series, Cybersecurity crisis communication: What to do
When an organization experiences a cyberattack, tensions are high, customers are concerned and the business is typically not operating at full capacity. Every move you make at this point makes a difference to your company’s future, and even a seemingly small mistake can cause permanent reputational damage.
Because of the stress and many moving parts that are involved, businesses often fall short when it comes to communication in a crisis. Here are seven common crisis communication mistakes that occur amid a cyberattack or data breach and how to address them.
1. Not planning for crisis communication
Many businesses wait until a cybersecurity incident arises to create a communication plan. Melanie Ensign, CEO and Founder of Discernible, a communications center for security, privacy and risk team, said that crisis communication starts before the crisis begins because you cannot effectively manage a crisis if you’re waiting for the crisis to start.
Many organizations overlook creating a crisis communication plan that details organization-wide collaboration, prepared communications and appropriate communication channels. Without a roadmap to follow, organizations often overlook key steps and waste valuable time drafting communications from scratch. It’s crucial to have mechanisms already in place so your team can simply follow the guide and make necessary changes based on the specific situation.
2. Waiting too long to communicate with the public
It’s tempting to wait until your organization knows exactly what happened ..
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