How Do Some Companies Get Compromised Again and Again?


Hack me once, shame on thee. Hack me twice, shame on me.


The popular email marketing company, MailChimp, suffered a data breach last year after cyberattackers exploited an internal company tool to gain access to customer accounts. The criminals were able to look at around 300 accounts and exfiltrate data on 102 customers. They also accessed some customers’ AIP keys, which would have enabled them to send email campaigns posing as those customers.


This data breach attack wasn’t especially noteworthy — until less than six months later, it happened again. As before, an intruder accessed internal tools to compromise data on 133 MailChimp accounts. The breach was made possible by a social engineering attack on employees and contractors to gain access to employee passwords.


The attack engendered follow-on attacks. One of MailChimp’s customers was the cloud service provider, DigitalOcean. As a result of the attack, that company was unable to communicate with customers for a few days and had to request that customers reset their passwords.


After the first breach, MailChimp told TechCrunch it had added an unspecified “additional set of enhanced security measures” and replaced its CISO.


The experience of getting attacked in a similar manner as a previous attack isn’t rare. In fact, it’s very common.


MailChimp is Just One Example of Many


Repeated attacks are actually the norm, not the exception. Some two-thirds (67%) of companies attacked get attacked again within one year, according to a global study by the security posture management company, Cymulate. And 10% of companies experienced 10 or more incidents within a single year.


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