What you paid for your home, who lives there with you, your age, your children, your driving record, education, occupation, estimated income, purchasing habits, and any political affiliations you may have—all pretty personal information, right? Well, there’s a good chance that anyone can find it online. All it takes is your name and address.
Thankfully, there’s something you can do about it.
But first, go ahead and give it a try. Type your name and address in a search bar and see what comes up. If you’re like most people, your search results turned up dozens of sites with your information on them. Some sites offer bits of it for free. Other sites offer far more detailed information, for a price.
Who’s behind all this? Data brokers. All part of a global data economy estimated at $200 billion U.S. dollars a year fueled by thousands of data points on billions of people scraped from public records, social media, third-party sources, and sometimes other data broker sites as well.
The result? A chillingly accurate picture of you.
So accurate, that reporters and law enforcement will often use profiles from data broker sites to dig up a person’s background. And so could scammers and thieves.
Data brokers—a primary resource for spammers, scammers, and thieves
Ever wonder how you end up with all those spam calls and texts? Look no further than the data brokers. They help scammers compile the calling and texting lists they use. Yet spammy calls and ..
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