Kraken partners with Atlético de Madrid

We are delighted to announce we are the Official Crypto and Web3 Partner of Atlético de Madrid, one of Spain’s most iconic football clubs. Starting with the 2024 season, we are also the Official Sleeve Partner for all Atlético de Madrid men’s and women’s football shirts.





The partnership aims to merge the worlds of sports and web3, unlocking greater opportunities for both Spanish football fans and our crypto clients. We look forward to leveraging our respective strengths to drive global innovation and fan engagement.





“Kraken and Atlético de Madrid believe crypto and football both have the potential to transform lives,” said Kraken Chief Marketing Officer Mayur Gupta.





“We’re proud to partner with such a distinguished football club, which equally recognises that success requires a meticulous focus on its own processes. We’ve ..

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