Our partnership is focused on fusing the crypto ecosystem with the RB Leipzig fan experience to provide interactive opportunities for fans. Underpinned by an emphasis on educating new audiences about crypto, both sides are collaborating to unleash crypto’s full potential and inspire new ways for German fans to deepen their connection to the club.In practice, this involves delivering engaging fan experiences that range from exclusive content to fan pop-ups, along with original products that further fan engagement.
Kraken Chief Marketing Officer Mayur Gupta: “Kraken and RB Leipzig’s origin stories share similar roots in charting an unconventional path to achieve long term success in our respective fields. Kraken has spent over a decade providing a bridge to the crypto ecosystem while raising the bar for client service and industry cybersecurity protocols.”“As we continue our expansion strategy and efforts to further our mission across Europe, we’re proud ..
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