Navigating the Privacy Paradox: How Organizations Can Secure Customer Data While Ensuring Convenience

Privacy and convenience have always been at odds, especially regarding digital onboarding or online sign-ups. For modern organizations, striking a balance between the two has become increasingly important. At the same time, a recent report said 53% of customers suggest that they would give up their interaction with a brand if it took longer than two minutes, while as many as 87% expect basic levels of privacy to be met. Customers are more privacy literate than ever. They understand the value of their data and expect the brands they deal with to address data privacy concerns adequately. While...

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