Neustar, a global information services and technology company and leader in identity resolution, unveiled two new service solutions for entities seeking effective and efficient compliance with the California Consumer Privacy Act, which took effect January 1 this year.
The Neustar Identity Verification for CCPA and Neustar Identity Resolution for CCPA services enable organizations to fulfill CCPA requests with assurance of risk mitigation in terms of data breaches or fraud as well as non-compliance.
The CCPA sets a high domestic privacy standard in the U.S. Although it applies to companies that collect or share information about consumers living in California, organizations are unlikely to make the distinction between residents of California and other states but will instead apply these standards uniformly nationwide.
While the act provides certain benefits and protections for consumers, it does introduce ..
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