Despite the worldwide impact of the COVID-19 pandemic, global smartwatch shipments continued to grow during the first three months of the year, driven by online sales, says a new report by research firm Strategy Analytics.
Shipments grew 20% annually to reach 13.7 million units in the first quarter of 2020, up from 11.4 million units in the previous quarter. Apple Watch stayed in the top position, with 55% global market share, followed in second place by Samsung. Garmin rose to third place.
“Smartwatches are selling well through online retail channels, while many consumers have been using smartwatches to monitor their health and fitness during virus lockdown,” wrote Strategy Analytics senior analyst Steven Waltzer.
In the first quarter of 2020, 7.6 million Apple Watches shipped, a 23% increase from the 6.2 million shipped during the same period one year ago. Apple Watch’s market share grew from 54% to 55%.
Samsung shipped 1.9 million smartwatches, compared to 1.7 million last year, while its market share went down from 15% to 14% ..
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